London 2012 badges launched

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) have revealed the designs of the 'Landmark London' pin badges which will go on sale later this month. Each of the landmarks has now been re-created into a metal pin badge incorporating the London 2012 logo.

In September 2009 LOCOG and London Councils launched the 'Landmark London' competition. Londoners were invited to vote for the most iconic landmark in their borough that they would most like to see featured in an individual pin badge. Winning landmarks range from visitor attractions, theatres and museums to windmills, clock towers and bridges.

Sebastian Coe, Chairman of LOCOG presented each London Borough Leader with the first pin badge produced for their borough at a London Councils Leaders' Committee yesterday morning.

Sebastian Coe, Chairman of LOCOG, said: "London is a fantastically diverse city and the variety of landmarks chosen by Londoners to represent their local areas highlights this perfectly. These pin badges are a fantastic way to showcase to the UK and the rest of the world what a wonderful city London is and I am delighted to see how proud people are of their city and specific borough. I hope they will wear their pin badges with pride."

Councillor Merrick Cockell, Chairman of London Councils, said: "With the Winter Games over, the spotlight has truly turned on London. We are delighted to have worked so closely with LOCOG on a project that really demonstrates how important London 2012 will be for the whole capital. We cannot wait to show off our city in 2012, and these badges will be a fantastic introduction to just some of the many delights London has to offer."

The Landmark London pin badges will be available for wider sale across London in the coming weeks from Runner's Need, Crest of London, World Duty Free and the Museum of London.